💡 Why Website Speed Matters
A slow website isn’t just frustrating — it costs you visitors and potential customers.
- Over half of visitors (53%) leave a site if it takes more than 3 seconds to load (Google).
- Even a 0.1-second improvement can boost conversion rates by over 8% (Google/Deloitte).
- Google’s Core Web Vitals — LCP, CLS, and TBT — are now official ranking factors in search results.
Speed impacts how your site ranks, how many visitors stay, and how much trust you build with your audience.
Home Companion’s original WiX website was slow, bloated, and full of inefficiencies.
On mobile, it scored just 68 in Google’s PageSpeed Insights, with a Largest Contentful Paint (LCP) of 9.2 seconds — more than triple the recommended maximum.
✅ Solution:
We rebuilt the site from the ground up using Hugo, delivering an incredibly lightweight, secure, and optimized website. The new build now scores a perfect 100 on mobile — an extremely rare achievement — with an LCP of just 1.1 seconds.
Before
After
🧱 Challenge: Excessive Technical Bloat
The WiX build suffered from:
- Heavy, unused JavaScript
- Legacy scripts sent to modern browsers
- Inefficient image handling
- Over four unnecessary preconnects slowing DNS resolution
- Excessive network requests
These factors created long load times, hurt SEO rankings, and delivered a poor experience for visitors.
✅ Solution:
We eliminated every bit of unnecessary code, optimized assets for instant loading, and used Hugo — the fastest static site generator — to deliver a blazing-fast site with zero wasted bytes.
📷 Google Audit Before/After:
Before
After
🧱 Challenge: Bloated Network Requests
The old site made 146 network requests and transferred nearly 5 MB of data — far too heavy for a simple home care site.
✅ Solution:
We cut this down to just 12 requests and 71 KB transferred, with every asset optimized for speed and efficiency.
📷 Network Requests Before/After:
Before
After
🧱 Challenge: Console Errors & Code Issues
The old site’s console was littered with warnings and errors from third-party scripts and outdated code.
✅ Solution:
We rebuilt the site with clean, modern code — resulting in zero console errors and a fully stable browsing experience.
📷 Console Errors Before/After:
Before
After
📈 The Result: A Perfect-Scoring Website
| Key Metric |
Old Site (WiX) |
New Site (Custom) |
| Mobile Performance Score |
68 |
100 |
| Mobile LCP |
9.2s |
1.1s |
| Desktop Performance Score |
96 |
100 |
| Desktop LCP |
1.3s |
0.3s |
| Network Requests |
146 |
12 |
| Page Size |
4.88MB |
71KB |
| Console Errors |
15+ |
0 |
Speed isn’t just a nice-to-have — it keeps visitors on your site longer, improves your rankings, and builds trust instantly.
With this rebuild, Home Companion’s website now ranks in the top 0.001% of all websites on the internet for mobile speed and performance, based on Google’s own PageSpeed Insights metrics. In an industry where speed directly impacts trust and conversions, this site isn’t just fast — it’s elite.